7 Sure-Fire Ways to Lose Money in Your Photography Business

Mistake#1 – Not getting proper training – When you make the decision to go “pro” in your own photography business you are going to encounter situations where you’ll need to have the skills to execute the job you’re hired for. Remember your client isn’t paying you to learn, they’re paying you for results.

Mistake#2 – Not projecting a professional image – You need to present yourself as a professional if you plan to be taken seriously that means having a functioning website, proper stationary, a separate business phone line and a polished personal image.

Mistake#3 – Having too many images in your portfolio – Your portfolio represents the type of work you’re applying for. Don’t confuse clients by showing everything you’ve ever shot. Only show images the kind of work you desire.

Mistake#4 – Lack of focus – Prospects don’t care that you feel you can shoot ‘everything’, they only care that you do a great job for them. If you lack focus your prospects will also become confused. It’s not their job to help you figure what you’re best at.

Mistake#5 – Not having a sales goal – The only way you make money is by making consistent contact with prospects. For example, if you want to close 10 sales this month how many prospects do you need to close ten sales? You may realize that for every 5 contacts you close 1 sale. So if that’s the case you need to make 50 contacts to close 10 clients. What are going to do to make 50 contacts a month to reach your goal?

Mistake#6 – Failure to network – Next to prospecting new clients, making contacts with referral partners is the number one way to fill your pipeline with those prospects. What ever your specialty there are key people who have access to your prospects. How often do you network with other businesses that can refer new business to you?

Mistake#7 – Not designing packages and programs – You should have at least two, preferably three pre-designed packages that bundle your services so when you have the closing meeting with a prospect you can provide pre-packaged offers. Offering packages of your services protects you from allowing a prospect to dictate your prices, assures that you’re paid what your worth and provides excellent value to your customer.

7 Tips for Starting an Aerial Photography Business

Are you a photography enthusiast? Do you pursue this pastime just for fun or plan on launching a company of your own? Well, you should be thrilled to learn that there are tons of options nowadays for seasoned photographers to start their career in this field and make a living. Although some people are born with this talent, some can also learn it using so many techniques available today on YouTube and other social media sites. No matter which category you fall under, there is one thing that will make you think seriously about this business and that is aerial photography. With the advent of high-tech affordable drones on the market, this term is now becoming more and more common and a lot of people are already earning huge amounts of revenues using aerial photography.

If you have been in this field for some time, you’re already familiar with the competition that exists in the field of photography. Some are dedicated to wedding or fashion photography, while others keep their options open. They capture natural scenes, portraits, and many other types of photos using extremely high resolution cameras. In fact, in depth understanding of your camera is as important as you, the photographer. If you are not familiar with all the features and functions of your camera, you will not be able to take full advantage of it in aerial photography.

With such huge competition, there is little room for mistakes if you really want to succeed. So, if you are thinking of using aerial photography as your career, this article provides advice to help you minimize risks and enjoy this business as it flourishes. Here we have gathered some guidelines from experienced photographers who say that if they had known before they wouldn’t have committed these mistakes in the beginning of their career. So, let’s go through some of these guidelines.

Get drone training

Flying your drone is not as easy as it might seem… at least in the beginning. There are a number of controls as well as other options that you need to learn before you can master the skill. If you plan on flying the drone yourself for capturing aerial photos, it is highly recommended that you first get drone training in order to ensure a safe flight and also avoid getting into legal trouble. There are special colleges and training institutions now available that enroll students in their programs and when the courses are complete, they are given some sort of certification or degree that reflects their command over drones or UAV flying. You need to learn not just the parts of a drone but also the buttons and sticks on the remote controller that maneuvers the drone and takes the photos. There are options of tilting and rotating that only advanced drone pilots are able to use. Make sure you get your hands on the required material and then read it thoroughly along with practicing daily to master this skill.

Buy the right drone

The first and most important decision after learning the basic controls is to choose the right drone for your photography business. You don’t just need a simple unmanned aerial vehicle that comes equipped with a camera. You need a powerful machine that is not only capable of capturing excellent photos but is also loaded with the latest software application or mobile app to give you more control over the features. The tools and functions that come with a computer software program help to save a lot of time and effort for future projects. All you need is to get a little more familiar with the commands and you’re all set to go. Special training is available for some specific drone models. Do a little research online to see what other photographers are using and then try your hands on it.

Rent a drone first

There is an option of renting a drone to learn its features before actually spending money on a particular model. This is a great option for beginners who have limited budget set for investing in this type of business. There are companies that lease various models of drones and you can see their websites for more information. You have to specify a pickup date and a return date for the drone you want to rent. There is a fee associated with daily usage of such a leased machine and you need to take care in order to avoid damage, injury, and loss.

Set a budget

With so many beautiful drones out there along with all the hardware and software they come with, you are sure to become overwhelmed. However, careful planning on what you really need to start your own aerial photography business helps to avoid spending on things and gadgets you don’t need. It’s good to invest money in the beginning of any business venture but it’s also advisable not to get carried away with your spending. You should be aware that in the start you might face difficulties and hurdles as it is common with any other business. Aerial photography is no different. So, set a budget and stick to it especially in the first few months so that you are ready to face the challenges and stay committed to your goals.

Have your drone insured

When using a drone for commercial purpose, it is always recommended to get it insured in order to cover all the damages that might happen in the beginning. Since you will be flying outdoors for aerial photography, there are chances of coming across forces you have no control over. Moreover, if your drone happens to injure a person it is an even worse scenario. So, do keep all these points in mind especially if you wish to start your own photography business. These types of hazards do not normally exist in the other forms of photography but when you wish to go in the air, anything might happen. There is ample information regarding drone insurance on the internet so find out the type of coverage you are going to need and how to apply for such a policy.

Find an area to target

There are tons of opportunities when it comes to taking aerial photos but you need to focus on only one niche or subject to target. Many people are already working as drone photographers in the real estate business. There is a huge potential in this field as new properties, houses and apartments are always in great demand. People want to see aerial photos of what they are buying. Similarly, many people are hiring drone photographers nowadays to cover their special events particularly weddings and engagements. Land surveying and building inspection are also becoming popular in the drone industry. So, before you decide to start your photography business, it is advisable to think of a niche to target so that you can focus your skills on that industry and offer your services very clearly and concisely.

Join online communities

Once you are ready to take on your first assignment, don’t forget to sign up with sites like jobfordrones.com or other social media groups that help drone pilots find great jobs online. You can mention your areas of expertise to attract clients from around the world and also see what other drone pilots or drone photographers are up to. Fiverr.com is another wonderful community to become a part of if you want to make some customers quickly and gain aerial photography experience to mention on your CV or online profile. It’s a great and free-of-cost way of developing an impressive portfolio to become the basis of your future aerial photography company.

Log on to one of the websites mentioned above to see what other people are charging for their aerial photography services. In order to build a solid profile with a number of positive reviews, you might need to offer your services at cheap rates in the beginning. However, once you start getting good ratings, you can gradually increase your rate to earn more profits. Photography is an art and it should be fully enjoyed. Make sure you polish your aerial photography skills to take your business to the next level and get ahead of your competitors in this field.

Whenever a new technology is introduced to the business world, mistakes do occur. But the important thing is not to repeat these mistakes in the future and to learn from the experiences of others who tried, failed, then tried again and succeeded. Aerial photography is undoubtedly the future of this business as more high-tech and sophisticated drones are being introduced to the market. If you enjoy this pastime and would like to convert it into a lucrative business, do follow the above-mentioned guidelines to guarantee success in the years to come.

Creative Photography: 10 Things A Successful Photographer Will Never Do To Stay Creative

Introduction

Creative photography is a special type of photography that strives to discover new patterns, color, adventure and beauty among many other things. This makes creative photography very exciting. It awakens all the senses of a photographer adding a very artistic touch to their final work. Many amateur photographers dream of becoming creative photography pros. There are however very few who actually master it although creativity is an inborn aspect of life in everyone.

Successful photographers have already learned to keep their creative juices flowing which is why they enjoy tremendous success in their trade. They also know much more on every aspect of photography. Most importantly, they know what they shouldn’t do as professional photographers. If you are interested in knowing what you shouldn’t do as a professional photographer in order to stay creative, you are in the right place. Below are 10 things a successful photographer will never do to stay creative.

1. Waste time thinking about gear

This is one of the most important things a successful photographer will avoid at all costs. Photography gear may be important for enhancing shots however it’s not as important as core photography when taking creative photos. Successful photographers know this especially in regards to creative photography which is why they don’t waste too much time thinking about gear. In fact, most creative shots come out better when they are taken naturally without gear.

2. Leave the camera at home

Creative photography is all about capturing unrehearsed moments anywhere anytime. Successful photographers know the pain of missing great opportunities because of simple mistakes like leaving the camera at home. They therefore make a point of having a camera anywhere they go. This enables them to capture interesting moments regular photographers miss. This is part of what makes them stand out.

3. Use the same technique over and over again

There is nothing creative about using the same photography technique all the time. Successful photographers stay away from stagnant photography techniques which hinder them from growing their skill and experimenting. The best photographers offer variety which can only be offered by using many techniques and being open to new ideas. Successful photographers avoid monotony at all costs.

4. Ignore the importance of copyrighting work

Copyrighting original work is advisable for obvious reasons i.e. you get recognition among other benefits i.e. money from people interested in using your work. Any experienced photographer know the importance of protecting their valuable work especially if it falls under the creative photography docket. Photographers become successful by receiving recognition and financial returns from their work. Copyrighting safeguards a photographers future earnings on past work and also keeps a record of their creative efforts avoiding duplication. This is precisely why successful photographers don’t ignore the importance of copyrighting.

5. Share technical problems with clients

This is another thing successful photographers will never do to stay focused, creative and maintain their reputation. Although it is important to be honest with your clients at all times, successful photographers know the dangers of sharing technical problems with their clients. Being honest when faced with technical problems does more harm than good from a professional photographer’s point of view. For instance, clients can start viewing you as unprofessional which can hurt your reputation denying you referral business. Successful photographers have learned to stay mute about technical problems when dealing with clients. They go as far as planning ahead to avoid occurrences where they will be forced to share technical problems. Dealing with technical problems internally also helps to maintain focus which is important to stay creative.

6. Take each and every assignment they get

You can’t jump at each and every photography opportunity and expect to be remain creative. Creative photography is about inspiration. Successful creative photographers know inspiration is hard to come by which is why they choose their assignments carefully. For instance, they never take assignments just to make money. This is because they understand the importance of being in the right mind frame when working. This explains why they successful photographers don’t take assignments just to please clients. They have to feel inspired which doesn’t happen all the time.

7. Create friction with event planners

Successful photographers also avoid creating friction with event planners at all cost. This has something to do with staying focused and being able to explore. Successful photographers understand the important role event planners play in their success. They provide photographers with the necessary support they need to do a great job. For instance, event planners obviously have a lot of influence in things like venue setup which can affect the final outcome of creative photography. In order to increase the chances of doing a perfect job, successful photographers will do everything they can to maintain good rapport with event planners.

8. Try to be the life of an event

This is another mistake successful photographers never make. Successful photographers understand exactly what their job is in any event. They know their work is simply capturing memorable times. This explains why they never go overboard trying to interact too much with guests. Amateur photographers always make this mistake which shifts their concentration affecting their creativity. Events are not held for photographers. You shouldn’t therefore try to network, entertain guests or do anything outside your job description because you will end up losing focus and affecting your creativity.

9. Doing everything themselves

Successful photographers have also learned to concentrate on their core work which explains why they don’t do everything themselves. As mentioned above, creative photography is all about concentration and focus. When these two ingredients are missing, it is very hard for a photographer to remain creative. Doing too much at once definitely shifts focus and concentration.

10. Ignore the internet

Finally, successful photographers never underestimate the power of the internet. Part of the reason successful photographers become so successful is recognizing what works and what doesn’t. The internet can be very great source of inspiration for photographers looking for new creative ideas. Although creative photography is more about originality, successful photographers know how important the internet is in offering creative ideas which is why they never ignore it.

Conclusion

In summary, the above information should help aspiring photographers avoid common pitfalls that can easily stall their creative photography careers. Although there may be many other professional photography taboos, the above information is adequate enough to guide amateur photographer in the right direction.